WOW! That is actually really awesome. I've seen cars that do this with advertising or for racing numbers and stuff but I didn't realize it was possible to wrap every square inch.
Here's an example of this process being used for advertising:
I wonder how much something like that would cost to have done and if the original paint underneath would be ruined over time if you left the wrap on for years?
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EDIT: Looks like it can cost anywhere from $1,500 to $4,000 for this process...
CarDomain Car Blog: Color Change Via Wrap?
Not even sure if it's worth it at that price. I definitely wouldn't do it.