Paramount, as owner of the IP, may make anything they want and call it "Star Trek" and make it official canon.
More Star Trek: John Cho is Sulu + $160 Million Budget?! FirstShowing.net
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Additional reports from inside sources claim that the budget on the film originally started at $130 million and is veering upwards of around $150-$160 million. Paramount apparently is not too happy, but I'm sure the fans will be a bit more pleased to know that it's getting that much funding. They're really sparing no expense to go all-out and make this one hell of a mainstream film.
No other Star Trek movie (out of 10 previously made) has ever earned $160 million at the box office. The closest contender was Star Trek: First Contact from 1996, which earned $146 worldwide. Most of the previous Star Trek films, starting with Star Trek: The Motion Picture in 1979, made around $80 to $120 million at the box office domestically. It seems like they're taking a gamble with Star Trek XI and hoping that it'll be embraced by mainstream audiences.
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None of this obliges anyone to patronize or otherwise accept it.
Given the budget versus the likely box office performance, this appears to be a bad business move.
May 15 (one week later) "Terminator Salvation" is supposed to be released.