09-01-2008, 02:31 AM
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State of Anime Industry Analyzed in English
Canned Dogs Blog Archive Anime business
Quote:
So yeah I decided to try to write something about how the anime business model works.
Several years ago, the Japanese Ministry of Economy, Trade and Industry had released an analysis (pdf) on the current situation in the anime industry and the issues that they are facing.
Quick translated version of the anime production chart
(The chart mainly applies only to late night anime. Prime time anime go by a different business model)
Basically, when the sponsors provide the funding for an anime, most of the money goes to paying the broadcasting stations in order to buy themselves a timeslot for the anime, while the amount of funding that gets to the anime production company is less what they actually need in order to make each episode.
What this means is that each episode of anime is usually made at a loss of money for the production company and they try to cover the losses through other means such as DVD sales and figure sales.
The cost of broadcasting anime is also one of the reasons why there has been moves made in the industry to adopt methods such as airing anime via online video streaming or by selling anime DVDs with manga like Negima. By not having to broadcast through the TV stations, companies will be able to sell anime DVDs at much lower prices.
Misc notes:
- Key broadcasting stations refer to stations such as FujiTV and TBS that have a broadcast area that covers most of Japan
- OVAs save the cost of broadcasting, but their sales tend to be lower so the prices of the DVDs aren’t too different
- Magister Negi Magi author Akamatsu Ken had written on his blog that the success or failure of the Ala Alba OAD would change how the anime industry works
- It costed approximately 10,000,000 yen (US$92,000) per episode to make Bamboo Blade (info from leaked internal documents)
- It reportedly cost only 2,000,000 yen (US$18,400) to make Makoto Shinkai’s Hoshi no Koe, since it was basically a one man job. Accumulated 800,000,000 yen (US$7,350,000) in sales.
- Escaflowne had a budget of 30,000,000 yen (US$276,000) per ep
- Penguin Musume was aired on Nico Nico Douga, so the DVDs could have theoretically been sold cheaper, but the producers expected OVA-level of sales so it was priced relatively high
- 10,000 DVDs sold is a big success in the anime industry
- The majority of anime is not mainstream
- Cartoons in the US have a much higher budget on average as compared to Japanese anime productions
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I found this to be pretty informative
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