I lately finished reading (and reviewing) "the Long Tail", by Chris Anderson and I can say that's a really eye-opening book about one of the current trends in Internet marketing.

In short, the long tail principles means that the Internet opens ways of publishing anything and that anything gets customers as well as blockbusters (hits). Naturally, the concept can be applied to anything and to every niche, as well as to search engine marketing.

If you are into Internet Marketing, reading the Long Tail may be one of the things to have to do this year.

Hi Anonym,

Are you into internet marketing? What type of stuff do you market? Sounds like a book I'd definitely want to look into for myself.