Swift actually has a really good point.
I mean look at the casting. Mark Hamill (Sp) has to be one of the most ordinary looking people in the movie. He's just your average Joe, with an average name (Luke) who finds out that he's a bad **** Jedi, and dominates everyone. It gives him an automatic underdog appeal to the viewers that they may not immediatly recognize but certainly will feel.
Now on a coolness factor though. Definatly like an F.