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  #1 
Old 06-24-2009, 08:17 PM
Hybrix's Avatar
Hybrix
Través del Espejo
 
Sex Sells?

Do you think ads like this are appropriate? Why or why not? This Burger King ad for their new seven inch sandwich is getting some flack. See for yourself:



Burger King's Super Seven Incher ad: Subtlety is dead | PopWatch Blog | EW.com

It's not being run in the US, but it is being run overseas where the audience is apparently more ok with such advertising.

Thoughts?



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  #2 
Old 06-24-2009, 08:29 PM
Twitch's Avatar
Twitch
Can't Stop Twitchin'
 
I see nothing wrong with this ad.. xD

But seriously, I've been seeing commecials for things directly related to sex, and they are even a bit.. Raunchy.

That one for the lotion for the woman? and the condom commercial?
  #3 
Old 06-24-2009, 08:29 PM
Tucker's Avatar
Tucker
Because the sky is blue
 
We should be careful not to judge European sensibilities by American standards. This type of ad isn't anything new or out of line for the Continent.

Would it work here? No way. But someday we'll get over our collective Victorian hangover.
  #4 
Old 06-24-2009, 08:30 PM
Smelnick's Avatar
Smelnick
green 2
 
Using sex to sell a car, or beer even is probably more effective. But using sex to sell a burger is kind of dumb. Seeing something like that turns me off the burger. If they had don't something alot more subtle, it might have actually been funny. Instead, I think it's just dumb. I think BK should go back to it's actual funny ads.
  #5 
Old 06-24-2009, 08:32 PM
Twitch's Avatar
Twitch
Can't Stop Twitchin'
 
Quote:
Originally Posted by Smelnick View Post
Using sex to sell a car, or beer even is probably more effective. But using sex to sell a burger is kind of dumb. Seeing something like that turns me off the burger. If they had don't something alot more subtle, it might have actually been funny. Instead, I think it's just dumb. I think BK should go back to it's actual funny ads.

Stuff like this?

YouTube - The Burger King: NFL Rookie of the Year
  #6 
Old 06-24-2009, 09:11 PM
Constantine's Avatar
Constantine
GF's Mr. Sunshine
 
I think the ad itself is just gross. Not because it's sexual, but because BK is using it's latest sandwich as a **** metaphor.
  #7 
Old 06-24-2009, 09:14 PM
Iris's Avatar
Iris
The Rug Doctor
 
I really don't care. I wouldn't be offended or put off of BK. Though I already hate their food.
  #8 
Old 06-24-2009, 09:17 PM
Constantine's Avatar
Constantine
GF's Mr. Sunshine
 
I just wonder what kind of backlash there'd be if Subway ever used a sub to look like a **** in order to sell to men. I wonder what would piss people off more: that or this?
  #9 
Old 06-24-2009, 10:57 PM
ExpectantlyIronic's Avatar
ExpectantlyIronic
e̳̳̺͕ͬ̓̑̂ͮͦͣ͒͒h̙ͦ̔͂?̅̂ ̾͗̑
 
I thought the ad was hilarious. It never occurred to me that it might become controversial, even without knowing it wasn't being run in America. It's not like her face is covered in mayo in that picture.
  #10 
Old 06-25-2009, 12:11 AM
Bliss's Avatar
Bliss
Follow the white rabbit
 
Children eat at Burger King so no it's not a good idea. People will never be alright with advertisements like this.
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